Wednesday, November 28, 2012

AFA's 2012 listing of top retailers and how they recognize Christmas


Naughty or Nice?

AFA's 2012 listing of top retailers and how they recognize Christmas

Color Code:
BLUE: An AFA "5-Star" rated company that promotes and celebrates Christmas on an exceptional basis.
GREEN: Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.
YELLOW: Company refers to Christmas infrequently, or in a single advertising medium, but not in others.
RED: Company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it.
List updated on 11-12-12
Companies For "Christmas"
AFA Online Store
ACE Hardware
Amazon.com
Bass Pro Shops
Bed Bath & Beyond
Belk
Best Buy
Big Lots
Books-A-Million
Cabella's
Collective Brands
Costco
CVS Pharmacy
Dick's Sporting Goods
Dilliards
Dollar General
Dollar Tree
H.E.B. Stores
HSN.com
Hallmark
Hancock Fabrics
Harris Teeter Stores
Hobby Lobby
Home Shopping Network
JC Penney
JoAnn Fabrics & Crafts Stores
Kmart
Kohl's
Kroger
L.L. Bean
Lowe's
Macy's
Marshals
Meijer
Menard's
Michael's Stores
Neiman Marcus
Nordstrom
Office Max
Petsmart
Pier One Imports
ProFlowers.com
Publix
QVC.com
Rite Aid
Sam's Club
Sears
Scheels Sporting Goods
Super D Drug Stores
Target
TJ Maxx
Toys R Us
True Value
Wal-Mart
Zappos.com
Companies marginal on "Christmas"
1-800-Flowers.com
Bath & Body Works
Cooking.com
Hy-Vee Stores
Safeway
Starbucks
UncommonGoods.com
Walgreens
Whole Foods
Companies AGAINST "Christmas"
Banana Republic
Barnes & Noble
Family Dollar
Foot Locker
Gap Stores BOYCOTT!
Limited Brands
Maurice's
Office Depot
Old Navy BOYCOTT!
Radio Shack
Staples
Supervalu
Victoria's Secret
Based on current advertising, below is a list of companies that avoid, ban, or use the term "Christmas" in their advertising. We will continually update the list, so check back often.
Criteria - AFA reviewed up to four areas to determine if a company was "Christmas-friendly" in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company's ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach "Christmas" shoppers.
If a company has items associated with Christmas, but did not use the word "Christmas," then the company is considered as censoring "Christmas."
Want to report on a company? Send your detailed report to christmas@afa.net. Please know that we receive hundreds of reports (emails) each day. We are unable to respond to each one personally, but your report will be read by one of our staff.
Note: AFA does not list local or regional companies. Only nationally-recognized companies will be listed. This list only reflects a company's "Christmas" advertising and does not take into account other corporate policies AFA may not agree with.

SPECIAL ALERT! Legal group offers valuable resources
If you hear of instances of hostility toward Christmas expression, please let us know. AFA is working with the Alliance Defense Fund (ADF) to provide resources for government and public school authorities laboring under the misimpression they must censor Christmas. You can contact ADF at (1-800-TELL-ADF ) for a copy of their legal analysis and memo on rights of seasonal expression at Christmas. We want to inform public officials about the law, and then encourage them to take a stand for Christmas.

http://action.afa.net/item.aspx?id=2147486887

No comments:

Post a Comment