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The Latest Data, Research and Analysis on Election 2012 |
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Aug. 30, 2012 - Mitt Romney's image has changed substantially as the public has learned more about him, according to a new Pew Research/Washington Post poll that asked what one word best describes the Republican nominee. Certain words, such as "honest" and "businessman," are more prominent than they were earlier in the campaign, while others, such as "Mormon," are mentioned less often. The balance of words, though, remains more negative than positive. Read the report. See also: Paul Ryan in a Word: 'Conservative,' 'Intelligent'
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Scott Keeter, director of survey research for the Pew Research Center, explains why pollsters switch from registered voters to likely voters in their samples as Election Day nears, and how the Pew Research Center determines who is likely to vote. Read more.
See also: Party Affiliation and Election Polls
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The Pew Research Center
The Pew Research Center is a nonpartisan fact tank that provides information on the issues, attitudes and trends shaping America and the world. The center conducts public opinion polling, demographic studies, media content analysis and other empirical social science research. It does not take positions on policy issues.
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